SUSTAINABILITY

Sustainability is a path that the biggest international brands are already taking. Developing ethically responsible brands is increasingly important for consumers.

Sustainability was one of the purchasing indices that increased the most in consumer value, after the beginning of the pandemic, about 15%, according to a study developed by the Business of Fashion and the consultancy McKinsey & Company.

As Fashion is an economic sector that generates 2.5 million dollars a year, all over the world - and representing in Portugal around 5% of the GDP - combining Fashion and Sustainability is a winning bet.